- The printed pieces that a company utilizes for communication purposes
- When establishing a business, is very important that all communications are well coordinated and that the message of the organization is presented consistently
- BUSINESS CARD, LETTERHEAD, AND ENVELOPE
- Business card: immediate opinion, goals, colors, fonts
- Logo, name, employee name, title, phone number, fax number, email, address, web address
- 2X3.5 to fit into a wallet
LETTERHEAD
- typically includes: logo, company name, company address, phone number, fax number, web address
- 8X11, vertical orientation, leave room to write the letter and memo, accuracy, unity with other pieces
ENVELOPE
- standard #10 envelope
- logo, company name, company address
- 9.5 X 4 1/8
- Leave room for recipients address and stamp
- well coordinated between all pieces
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