Podcast #4

Define typography?
The art of expressing ideas through typefaces

Where did the word "typography" originate from?
Greek Form

What does typography involve?


Creating and Modifying type using different illustrations


What is a typeface?designs or visual symbols used to create a design


What is another term for typeface?Font


What is a character?
Symbols that make up a typeface

What is type style?
Modifications of typeface

What does type style "create" within a design?Creates bold, italics, condensed, Roman, heavy


What is the waist line and what does it indicate?
Imaginary line drawn through the middle of characters

What is a base line and what does it indicate?
Its where the majority of  the letters bottoms end

What is an ascender?
Parts of letters that extend higher

What is a descender?
Part of letter that extends lower than the rest

Describe a serif?
Parts of the letter that make a line on the ends

How can the size of the typeface be identified?
Points

What is a point?
Size of letter

How many points are in an inch?
72

What is a pica and how many are in an inch?subdivision of point, 6 Picas per inch

How many points are in a pica?12 points per Pica

What is body type and where can it be found?
Types that range from 4pt.-12 pt.

What is the key to selecting appropriate typefaces to be used as body type?
readability

What is display type and how is it used?headlines, subheadlines, anything above 14 points

What is reverse type and when would it be used?
call attention to a message, consistent white type on a darker background

What is a typeface classification?
categorizing typefaces into different type of type

When was Blackletter invented and how was it used?
1517
Describer the characteristics of a Blackletter typeface?
elaborate thick strokes

When was Old Style invented and what was is based on?
created to replace blackletter

Describe the characteristics of an Old Style typeface?
serifs, thick and thin

When were formal scripts developed?
hand writing

When were casual scripts developed?
a few centuries after formal

Describe the characteristics of a Script typeface?
long serifs, calligraphy like

When was Modern typefaces developed and why?
extreme thick and thin, serifs

Describe the characteristics of a Modern typeface?
type with serifs and different thickness

How early can Sans Serif typefaces be found? What happened?
5th century, Old style, made it obsolete in the 20th century

When did they become popular?
1920s



What does "sans serif" mean?
No lines extend from the ends of the letters

Describe the characteristics of a Sans Serif typeface?
No serif uniform weight

When was Slab Serif developed and why?
19th century for advertising

Describe the characteristics of a Slab Serif typeface?
thick, chunky serifs


Describe Decorative typefaces?
can't be classified

Why were they developed?
for specific themes

What are they best used for?
advertising