Podcast #4

Define typography?
The art of expressing ideas through typefaces

Where did the word "typography" originate from?
Greek Form

What does typography involve?


Creating and Modifying type using different illustrations


What is a typeface?designs or visual symbols used to create a design


What is another term for typeface?Font


What is a character?
Symbols that make up a typeface

What is type style?
Modifications of typeface

What does type style "create" within a design?Creates bold, italics, condensed, Roman, heavy


What is the waist line and what does it indicate?
Imaginary line drawn through the middle of characters

What is a base line and what does it indicate?
Its where the majority of  the letters bottoms end

What is an ascender?
Parts of letters that extend higher

What is a descender?
Part of letter that extends lower than the rest

Describe a serif?
Parts of the letter that make a line on the ends

How can the size of the typeface be identified?
Points

What is a point?
Size of letter

How many points are in an inch?
72

What is a pica and how many are in an inch?subdivision of point, 6 Picas per inch

How many points are in a pica?12 points per Pica

What is body type and where can it be found?
Types that range from 4pt.-12 pt.

What is the key to selecting appropriate typefaces to be used as body type?
readability

What is display type and how is it used?headlines, subheadlines, anything above 14 points

What is reverse type and when would it be used?
call attention to a message, consistent white type on a darker background

What is a typeface classification?
categorizing typefaces into different type of type

When was Blackletter invented and how was it used?
1517
Describer the characteristics of a Blackletter typeface?
elaborate thick strokes

When was Old Style invented and what was is based on?
created to replace blackletter

Describe the characteristics of an Old Style typeface?
serifs, thick and thin

When were formal scripts developed?
hand writing

When were casual scripts developed?
a few centuries after formal

Describe the characteristics of a Script typeface?
long serifs, calligraphy like

When was Modern typefaces developed and why?
extreme thick and thin, serifs

Describe the characteristics of a Modern typeface?
type with serifs and different thickness

How early can Sans Serif typefaces be found? What happened?
5th century, Old style, made it obsolete in the 20th century

When did they become popular?
1920s



What does "sans serif" mean?
No lines extend from the ends of the letters

Describe the characteristics of a Sans Serif typeface?
No serif uniform weight

When was Slab Serif developed and why?
19th century for advertising

Describe the characteristics of a Slab Serif typeface?
thick, chunky serifs


Describe Decorative typefaces?
can't be classified

Why were they developed?
for specific themes

What are they best used for?
advertising

Review Week 13

Find an example that utilizes the principle within the design. You should have 8 DIFFERENT sample designs. For each,discuss how the particular principle is used. 

Unity:  This picture is showing unity because the same colors are used in different parts of  the painting. 

Contrast:  There are many different colors used in this picture therefore it demonstrates contrast.

Movement:  This picture is blurred to give the effect of movement throughout the painting.

Rhythm:  This picture uses the same image of an orange over and over again to represent a rhythmic feel to the painting.

Gradient:   This picture has orange shades fade throughout the painting making it gradient.

Proportion:  The lips in the painting are bigger in this picture making the proportion of the painting different.

Variation:  MAny colors are used in this piece of art so there is variation.

Balance:  This picture is symmetrical so it is balanced.

How do you add a layer mask to a particular layer?
You can drg it or press the layer mask button
What two colors are used to create the mask?
Black and White
Describe the process of using a layer mask?

You press the button which creates a mask then switch the colors then use the brush.

Stephen Kroninger

What kind of art/design does he produce?
Abnormal, creative, unproportional art.


In what publications/media studios has his work been featured?
Museum of Modern Art

Post 2 samples of his art. Answer the following questions for each piece...Was this piece published? 

This piece of art was published. 

This piece of art was not published. Different proportions are used to give the picture a more animated effect. An principle of design used would be the different textures in the clothes. 

Where?

What principles of design were utilized within the piece? How?

What elements of design were utilized?

Review Week 12

How can you, as the designer, use principles of design to help compose a page?

Principles help add new aspects to a design. One principle that can help add to a design  would be balance because it helps draw the eye to important aspects of a design and allows contrast to take place without being to overpowering.

What are the principles of design (define each in your own words)?
Balance is applying symmetry to a design. Proportion relates to how items fit into a design based on their size. Rhythm emphasizes similarities in certain aspects of the design throughout. Emphasis puts a "spotlight" on certain parts of a design. Unity ties together the whole design. 

Podcast #3

Define principles of design?
Concepts used to arrange element of a composition.


What do the principles of design affect?
Affect the message of the design.



What is the principle of repetition?
Same aspect of a design throughout the design.


Describe ways that the principle of repetition helps the composition/audience?
Ties the design together, catches the viewers attention, controls the eye of the viewer



What are ways that you can incorporate repetition into your designs?
You can include the repetitive design in different parts of the design to guide the viewers eye





What should you avoid when working with repetition?

What is the principle of proportion/scale?

What is the most universal standard of measure when judging size?

How can the principle of proportion/scale be used as an attention getter?

What is the principle of balance?Arranging of elements within a design where no part of the design overpowers another.


Which kinds of elements/shapes visually weigh heavier/greater?
Colors that are greatly saturated.
What is another name for symmetrical balance?

Define symmetrical balance?

What is another name for asymmetrical balance?

Define asymmetrical balance?

What is the principle of emphasis?

What happens to a design that has no focus?

What is a focal point and how is it created?

How many components of a composition can be a focal point?

What ways can emphasis be created in a design?

What is the principle of unity?

What three ways can unity be obtained?
1.

2.

3.

What is the principle of variety?

What ways can a designer add variety to a design?

Why is it important to find the right balance between unity and variety?

What is figure?

What is another name for figure?

What is ground?

What is another name for ground?

When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?

Why must a designer consider the composition as a whole?

What is the principle of rhythm?

How is rhythm achieved?

What three ways can rhythm occur in a design?
1.

2.

3.

How does rhythm help a composition/design?

What is the principle of contrast?

How can contrast help a design?

What is wrong with having too much or too little contrast in a design?

What is the key to working with contrast?

What are some common ways of creating contrast?

Andy Warhol

Within what art genre did Warhol work?

Popart

Define the genre?

Taking a regular picture of someone or something and adding irregular bright colors to it in place of its natural colors.

During what years was he alive?

1892-1972

Post 2 samples of his art. Answer the following questions for each piece.

Title of the piece?

Describe the color that he utilizes. Does he use any particular color scheme?

What do you notice about the artwork itself?

Diamond Dust Shoes, he doesn't use a color scheme, he uses many different colors to shoe the craziness of the picture.

Cross, he doesn't use a color scheme, he wants the picture to appear simple.

Review Week 10

SPLIT-COMPLEMENTARY

ANALOGOUS

MONOCHROMATIC

\
COMPLEMENTARY


TRIADIC

Review Week 9

Vector Graphics vs. Pixel:  Pixel images are constructed by little tiny boxes. The number of boxes are connected to the resolution of the image. When you try to stretch a pixel image it becomes unclear. Vector graphics are based off of mathematical equations. When they are stretched to become larger, the image stays the same quality.

What resolution is required to print raster images?
300 DPI


What resolution is necessary to display raster images on the internet?

72 DPI

Steve Jobs

Who was Steve Jobs?
Founder and CEO of the company, Apple.

What company was he CEO for many years?
APPLE

What did he do for the computer industry?
He helped create this successful business which created the ipod, iphone, and mac computers.

How did this man impact the graphic design industry?

He advertised a lot with his apple products which impacted the graphic design industry a lot.