Stationary Package

BUSINESS CARD

• The printed pieces that a company utilizes for communication purposes
• When establishing a business, is very important that all communications are well coordinated and that the message of the organization is presented consistently
• BUSINESS CARD, LETTERHEAD, AND ENVELOPE
• Business card:  immediate opinion, goals, colors, fonts
• Logo, name, employee name, title, phone number, fax number, email, address, web address
• 2X3.5 to fit into a wallet

LETTERHEAD

• typically includes:  logo, company name, company address, phone number, fax number, web address
• 8X11, vertical orientation, leave room to write the letter and memo, accuracy, unity with other pieces

ENVELOPE

• standard #10 envelope
• logo, company name, company address
• 9.5 X 4 1/8
• Leave room for recipients address and stamp
• well coordinated between all pieces

Research and Inspiration #18

I like the use of the flower in the letter it stands out and makes the logo more interesting

I really like this flower and how it stands taller than the letters. 

I like how there is a flower coming off the curly part of the letter and how the bigger flower becomes part of the B.

Research and Inspiration #17

This one is unique

I like the toothbrush

I like the use of 2 colors

Logotype

• Logotype:  a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.... AKA:  LOGO
• A logographic language is Egyptian Hieroglyphics
• As the industrial revolution developed in the 18th and 19th centuries photography, and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page
• Consultancies and trade-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people
• As printing cost decreased, literacy rated increased, and visual styles changed, the Victorian decorative art lead to an expansion of typographic styles and methods of representing businesses
• By the 1950s, modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement in the US and elsewhere
• LESS IS MORE; simplicity, difficult to perfect
• Real life people do not analyze logos
• Simple:  Easily recognizable, LESS IS MORE
• Memorable:  Based on simplicity
• Timeless: Last for many years and still be effective
• Versatile:  Works on tv, billboards, printed shirts, vector format
• Appropriate:  Should appeal for intended audience
• Four Color Process:  CMYK; technique when printing in full color
• Spot Color:  Method of specifying and printing colors in which each color is printed with its own color; effective when the printed matter only contains 1-3 colors
• Pantone Matching System:  Everyone uses these colors only when you are trying to design with spot color, books with swatched
• Combination Mark:  combining text of company name and visual together 
• Iconic/Symbolic:  Just a symol, very simplifies
• Wordmark:  whole name of the company
• The grid:  way of organizing content on a page

Research and Inspiration #16

I really like the game board look to this design. It draws the eye throughout the design easily. 

I like how on this info graph it looks as if it is hand drawn. However, this design is a little too busy.

Early Computers | 1930s - 1980s AD

What is an abacus?
Beads slid to calculate 
In 1936,  Zuse invented this type of computer?
First freely programmable computer
Post a photo of the 1944 Mark Computer.

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
Census BureauPost a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom? 
Census Bureau
What does UNIVAC stand for?
Universal Automatic Computer
In 1953, IBM enters the scene. What does IBM stand for?
International Business Machines
What is FORTRAN?
Computer programming for calculations
Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?
Made the mouse
What is the significance of ARPnet?
Assist IT techs
In 1971, Intel introduced this? Post a photo of it.
Microchip process
In the same year, IBM introduced this? Post a photo of one.
Memory Disk

In 1973, Metcalf and Xerox created this?
Ethernet computer

During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

In 1981, Bill Gates and Microsoft introduced this package?
IBM PCPost a photo of the Lisa computer.
In 1983, who introduced the Lisa computer?
Bill Gates
What is GUI?
Graphical User InterfacePost a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple Macintosh Computer

The commercial only ran one time. When?
Superbowl
In response to the Apple GUI, Gates and Microsoft introduced this?
Windows Operating System
Two men are known for their development of the Apple I computer. Who are they?

When was the internet that we know, world wide web, developed and introduced?

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?

Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.

Where do you think computers will take us in the next 10 years?
To infinity and beyond

Photography | 1839 - 1960s AD

Until the 1880s, how were news stories illustrated?
Camera obsura
What is a camera obscura?
Way to observe lightPost an example of a camera obscura.

How did scholars and artists utilize the camera obscure?
Safe observations of the moon
From where did the photographic camera develop?
Portable box
Who first used the term "photography"? Where was is derived from?
Sir John Hershel, greek word meaning light and writingPost an the first photograph.  

Who is credited with making the first successful photograph?
Joseph NiepcePost an example of a Daguerreotype image. 

Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?
Captured the image but couldnt be duplicated
Post an example of a Calotype image. 

Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot- Effective but could not be duplicated unlimitedlyPost an example of a Wet Collodion Process image. 

Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott- Cost was less, but darkrooms needed to be portable

Post an example of a Dry Plate Process image. 

Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox- Gelatin film, complicated for the public
Who is George Eastman? What company did he establish?
Made photography accessible to all- Photography Post an example of The Kodak Camera from 1888. 

In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
$1 only (Brownie)
What is Edwin Land best known for? What company did he establish?
PolaroidPost a photo of the first Polaroid camera.

How long did the first Polaroid camera take to produce a photo?
60 seconds
What was Eadweard Muybridge known for?
Motion Picture photographyPost a photo of the Zoopraxiscope.

What is the Zoopraxiscope?
Displays motion picturesPost a photo of Muybridge's horse in motion.
(ABOVE)
How did Muybridge settle the debate and photograph a horse in motion?Series of cameras to capture it
In 1880s, the development of the motion picture camera allowed this?
YESPost a photo of a motion picture projector.

What is a motion picture projector?
Plays motion pictures