Shepard Fairey: Born in 1970. Graphic designer who first became known for his OBEY sticker. Designed Obama's hope poster for the 2008 election.
Hailey Gatins: Portfolio!
Friday, May 18, 2012
Monday, May 7, 2012
Tuesday, May 1, 2012
Tuesday, April 24, 2012
Stationary Package
BUSINESS CARD
- The printed pieces that a company utilizes for communication purposes
- When establishing a business, is very important that all communications are well coordinated and that the message of the organization is presented consistently
- BUSINESS CARD, LETTERHEAD, AND ENVELOPE
- Business card: immediate opinion, goals, colors, fonts
- Logo, name, employee name, title, phone number, fax number, email, address, web address
- 2X3.5 to fit into a wallet
LETTERHEAD
- typically includes: logo, company name, company address, phone number, fax number, web address
- 8X11, vertical orientation, leave room to write the letter and memo, accuracy, unity with other pieces
ENVELOPE
- standard #10 envelope
- logo, company name, company address
- 9.5 X 4 1/8
- Leave room for recipients address and stamp
- well coordinated between all pieces
Research and Inspiration #18
I like the use of the flower in the letter it stands out and makes the logo more interesting
I really like this flower and how it stands taller than the letters.
I like how there is a flower coming off the curly part of the letter and how the bigger flower becomes part of the B.
Wednesday, April 11, 2012
Logotype
- Logotype: a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.... AKA: LOGO
- A logographic language is Egyptian Hieroglyphics
- As the industrial revolution developed in the 18th and 19th centuries photography, and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page
- Consultancies and trade-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people
- As printing cost decreased, literacy rated increased, and visual styles changed, the Victorian decorative art lead to an expansion of typographic styles and methods of representing businesses
- By the 1950s, modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement in the US and elsewhere
- LESS IS MORE; simplicity, difficult to perfect
- Real life people do not analyze logos
- Simple: Easily recognizable, LESS IS MORE
- Memorable: Based on simplicity
- Timeless: Last for many years and still be effective
- Versatile: Works on tv, billboards, printed shirts, vector format
- Appropriate: Should appeal for intended audience
- Four Color Process: CMYK; technique when printing in full color
- Spot Color: Method of specifying and printing colors in which each color is printed with its own color; effective when the printed matter only contains 1-3 colors
- Pantone Matching System: Everyone uses these colors only when you are trying to design with spot color, books with swatched
- Combination Mark: combining text of company name and visual together
- Iconic/Symbolic: Just a symol, very simplifies
- Wordmark: whole name of the company
- The grid: way of organizing content on a page
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